Rowan Kerek Robertson - Social Media Expert

I’m Rowan Kerek Robertson, a social media expert with over 20 years’ experience.

As Former Head of Social Media for BBC Television, and an independent social media consultant for eight years, I’ve worked on hundreds of projects creating social media strategy, production of creative content, policy and workflow planning for social media activity.

My experience covers dealing with digital content and online communications of many types, in many sectors, at all scales.

I pride myself in offering all of my clients excellence as well as valuable, relevant, practical insights which positively impact their businesses.

Working with stakeholders and to business needs, I carry out audits, conduct research and social listening, develop social media strategy and help define policy.

I also design and deliver social media training on a wide range of topics.

My career in social media has spanned online moderation, community management, social media production, advising and reporting on social media analytics, high level corporate oversight, team leadership and now, independent consultancy.

Social Media Strategy, Research, Audits & Social Listening

Much of my expertise involves understanding an organisation’s business needs and what social media can achieve for them, their customers and partners. Routinely I carry out social media audits and social listening projects in order to understand audience needs and trends, which are fed back into practical social media strategies and content design.

I’ve created social media strategies for companies of many shapes and types, including media and tech companies, charities, estate agencies, political organisations, PR companies, banks, business service companies and many more. Often development of social media strategy follows an audit or specific piece of research, where I use data around social media activity and audiences, in conjunction with editorial assessment, to generate insights and strategy to align with business objectives.

I also carry out social listening and research projects for other purposes, which might include for example: how to speak more powerfully to your audience; how to reach out to new audiences; or in order to find real life stories and opinions on a certain topic. Social listening and research can generate powerful information for wider research projects, as context for decision making, or for finding people to take part in films and projects.

Social media and policy often go hand in hand, and I have experience of many projects examining and drawing up company policies to fit alongside daily social media activity by organisations and the individuals they work with.

Social Media Training & Public Speaking

I regularly develop and deliver training sessions on a wide variety of social media related topics, which I deliver both in person and online. I have developed and delivered bespoke training sessions for clients including the BBC, the European Broadcasting Union, ScreenSkills and many more. Topics which I’ve recently covered include:

Reaching out to Gen Z and Millennials
Social media marketing
Visual trends on Instagram
Social media for businesses
LinkedIn for senior business leaders
Online safety
Using Canva for Instagram

I am also invited to speak about social media topics at conferences and events, where I hope that I create entertaining sessions featuring lively examples and insights from a varied career in social media. A highlight for me was speaking at the European Parliament, the closest I’ll ever get to addressing the senate in Star Wars.

Social Media Manager & Content Producer

I create engaging written and visual content, and social media campaigns, for accounts across social media platforms, for clients in varying sectors. Over the years I’ve worked with broadcasters, film companies, agencies, PR companies, charities, brands aimed at young people, start-ups, wellbeing and health companies, and more.

I devise and run strategic paid social media campaigns, helping my clients to achieve the best value for money with paid boosting.

I have significantly raised the profile of many social media accounts for both businesses and individuals, including carrying out Exec Profiling for senior business leaders.

How I Work

I work in a collaborative and flexible way, always seeking to understanding your exact needs and the resultant social media metrics to be measured. I often work with agencies which don’t have their own high level social media expertise, in client-facing capacities.

I’m used to grasping complex projects and business needs from a wide range of sectors very quickly, both so that I can contribute strategically to them, but also so that I can write about them in social media posts.

Who I’ve Worked With

The BBC, The BBC Academy, ITV, S4C, the European Parliament, The Space, Women in Film and TV, ScreenSkills, Ffilm Cymru, Sport Scotland, UWE, University of York and Goldsmiths University and more. I’ve also worked with many businesses both large and small.

I work across many sectors with media and tech companies, digital agencies, charities, estate agencies, political organisations, PR companies, banks, educational institutions, and companies involved in industries including: food, cloud, actuary, data, security, telecoms and many more.

Testimonials

“Her deep expertise in social media and digital, backed by many years of top flight experience, shines through right from the get-go. But not only that, she is always friendly, clear, helpful and really wants to understand her clients and their challenges so that she can get the best results…”

“I’ve worked with Rowan on a number of projects and was impressed by her professionalism and knowledge of all things social. She thinks on her feet and provides her clients with strategic consultancy that really makes a difference to the business. Rowan grew followers and engagement rates for a number of high profile spokespeople…”

Get In Touch

You can find out more about me on LinkedIn or feel free to drop me a line at kerekdigital@gmail.com.